What’s in a name? An awful lot if you are buying property in Melbourne.

In an iconic city, quintessential postcodes are the perhaps the safest property bet, albeit some of the priciest.

Domain Group data shows Melbourne’s well-known suburbs in the leafy inner east, bayside and the hipster north are the first on both buyers’ and renters’ lists when looking for a new home.

Developers are targeting the vast amount of young people, like economics student Catherine Sandow, who want to live in Brunswick. Photo: Paul Jeffers

The 20 most searched suburbs in Victoria in March on Domain.com.au were Melbourne stalwarts, rich with transport options, cafe strips and schools — and in many cases, their own football teams.

Every suburb with an eponymous AFL team made the top 20 most searched suburbs for buys or renters.

Melbourne CBD and Brunswick ranked number one and two respectively on the most searched suburbs for both buying and renting.

Top 20 most searched suburbs for buyers

Suburb
1    Melbourne
2    Brunswick
3    Richmond
4    Hawthorn
5    South yarra
6    Brighton
7    Essendon
8    Berwick
9    Kew
10    St Kilda
11    Camberwell
12    Carlton
13    Frankston
14    Elwood
15    Prahran
16    Toorak
17    Footscray
18    Ascot Vale
19    Armadale
20    Fitzroy

Top 20 most searched suburbs for renters

Suburb
1    Melbourne
2    Brunswick
3    South Yarra
4    Richmond
5    Hawthorn
6    St Kilda
7    Carlton
8    Prahran
9    Elwood
10    Northcote
11    Fitzroy
12    Footscray
13    Abbotsford
14    Docklands
15    Albert park
16    Camberwell
17    Southbank
18    North Melbourne
19    Collingwood
20    Brunswick East